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About Us

Friendly Finance is your online helping hand in consumer finance. Our mission is to help Australian consumers make informed financial decisions, by providing topical content and useful info on the most common consumer finance products. We also provide a free, no-obligation loan search to all visitors. We service both short term loans from $100 – $5,000 as well as larger personal loans up to $15,000.

Our Vision

We want to become Australia’s number one trusted source and one-stop-shop for consumer finance information and knowledge. We work closely with financial organisations to help them better understand the needs of Australian consumers.
By concentrating our efforts in consumer finance, instead of being a generalist in many different areas, all of our expertise is channelled towards finding the most relevant and useful consumer finance products, news, and information.


Our experience

Our confidence in our ability to deliver you the highest quality comparisons arises from our decades of experience in the financial services. We have first-hand experience using these financial products, so intimately understand the mechanics of how they work. We have also spent years working directly with consumers of these products, so we’re also able to translate potentially confusing financial terminology into simple terms that make sense.
This makes us your leading and trusted online source of consumer finance, information, news, knowledge, tips, and advice.

Legal information

Marketplace Finance Pty Ltd with ACN 608 607 227 and ACL 487316 is trading as Friendly Finance. Friendly Finance does not make finance or credit decisions and is not a provider. Friendly Finance helps customers find financial partners that meet their requirements.Financial partners may wish to obtain credit reports as part of the decision process. The line of credit available will vary depending on the financial provider. In order to help the government fight identity theft, the funding of terrorism and money laundering activities, providers may verify and record customer information. This website does not directly endorse a particular product and service.Any information on this website should be taken as opinion only.

Address: 903 level 9, 50 clarence st, sydney, nsw, 2000. Email:

Disclaimer: Cash Loans Paid In 60 Minutes*
* As advertised - is not a lender or broker and does not advise or recommend any lender. We simply provide options based on the information you provide.
Once you are approved by an actual lender, your loan may be transferred straight into your bank account within 60 minutes of signing the contract during standard banking hours.
The same transfer times could apply on second and subsequent approved loans.
For loan amounts over $3,000 it usualy takes longer than 60 minutes

WARNING: Do you really need a loan today?*

It can be expensive to borrow small amounts of money and borrowing may not solve your money problems.

Check your options before you borrow:

The Australian Government's MoneySmart website shows you how small amount loans work and suggests other options that may help you.*This statement is an Australian Government requirement under the National Consumer Credit Protection Act 2009.